Sold-Out Lip Kit Crashes Webstore’s Servers, Makes Bold Lips A Viral Trend

It has not been too long since Kylie Jenner’s latest Birthday Collection lip kit caused a frenzy, but it appears Pat McGrath’s glittery Lust 004 lip kits are taking over now.

Created from the labs of the make-up maestro, the Lust 004 lip kit is available in Bloodwine, Flesh, and Vermillion Venom. Each five-piece kits consist of two lipsticks, a clear vinyl gloss, metallic gold pigment and microfine glitter in the respective colours.
After it was seen on the lips of model Naomi Campbell during the MTV Video Music Awards, make-up lovers lusting for the product crashed Pat McGrath Lab’s servers on 30 August 2016, just shortly after the line was launched.


While the covetable lip collection is currently sold out, it will be made available in Sephora stores on 8 September 2016.


So, what’s the secret?

Campbell was wearing a glitter lip kit designed by famed make-up artist Pat McGrath.


Here’s what it looks like on.

And it doesn’t look like demand is going to ease off anytime soon.
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